Find out what goes on behind the scenes of Facebook Pages and how to increase the chance that your message is seen and acted on. Discover new tools and proven techniques to expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an introductory class but it will be helpful to have some basic knowledge of the platform.

CEUs/ILUs: 1.6
Length (in hours): 16
Price in USD $245.00

One Month Course


Unit 1

Designing Your Facebook Page to Be a Marketing Platform

  • Optimize Facebook's settings and features to improve branding and find-ability
  • Learn how to use the Admin Panel and how to navigate around your Page as your Brand and as your Personal Profile.
  • Discover applications and design strategy that are necessary to get the most out of your Page
  • Learn how customized applications are developed and what they can do to increase business and fans
  • Discuss case studies and update your Facebook marketing strategy to fit your business goals

Unit 2

Sharing Content on Your Page that Increases Brand Engagement

  • Understand the elements in the share bar and how to more effectively use them: status, photos, links, tagging, etc.
  • Discover top sources for Page content that increases engagement and grows your fan base
  • Develop your own editorial calendar and learn if a team approach to posting and responding will work
  • Learn to analyze content with analytics and discover what keeps people coming back to your page

Unit 3

Engaging with People on Facebook for Marketing and Customer Service

  • Learn how Facebook decides which of your messages makes it into your fan's timeline
  • Discover why engagement is so critical and how to get your fans involved in promoting your business
  • Understand how to effectively respond and moderate posts that are positive as well as negative
  • Discuss critical social media policies and strategies to have in place so you don't get blocked or disabled or hated by your fans

Unit 4

Promoting and Advertising Techniques to Increase Business and Expand Your Reach

  • Learn how to use Facebook Advertising and decide if it will work for your business goals
  • Discuss different types of promotions brands use to drive people to their Page
  • Discover the various types of social plug-ins that will help you bring your Facebook message to a wider audience on the web
  • Re-thinking your Facebook strategy now that you have gone through the class
  • Create a professional development plan to continue learning once the class ends

Hear from our past students

Very helpful information. I learned that it will take a lot of trial and error to have a well-executed and integrated marketing plan using Facebook. I look forward to using what I learned to help make this happen.
- Sandra Strickland
Jenn was very knowledgeable about Facebook and really helped me understand the logistics. She took the time out of her busy day to spend 2 hours on the phone with me to help me. I really appreciated her ability to review my FB page and help me understand what I had created with profiles and pages.
- Kim Ewing